SL Green Annual
Reports Collection
EDITORIAL DESIGN, 2022–2026
CLIENT:
SL Green Realty Corp.
STUDIO:
OTTO Brand Lab︎︎︎
ROLE:
Art Director, Lead Designer
SL Green Realty Corp. (SLG) is a New York City-based real estate investment trust that invests primarily in office buildings and retail centers. It is considered the largest office landlord in NYC. Since 2022, I have served as the art director and lead designer for the company’s annual reports, handling the projects from concept through to execution. The goal of each report was to break away from dry corporate design conventions as much as possible and deliver a bold, engaging, editorial-style narrative.
All the reports were offset-printed by DCC︎︎︎ in New Jersey, and use a 10-K wrap format, which combines the company's annual report to shareholders with its official Form 10-K filing.
2025
For the 2025 report, the client wanted to feature the company's key achievements in the CEO's letter to shareholders, while dedicating the rest of the book to infographics about NYC and its leadership across various sectors in comparison to other cities around the world. Since we went for an almost maximalist design approach for the 2024 and 2023 reports, we wanted to take the opposite route and embrace a minimalist (yet playful) style for this infographics direction; this would allow the data, and only the data, to be the star of the show, while presenting the city as the larger-than-life place of unique opportunities that it truly is.
This year, we took full advantage of what the press had to offer, utilizing an UV spot color and spot UV varnish over photos and charts, making these elements appear to pop off the page.
8.5 x 11 in | 20 pages
Creative Direction: David Kohler, Lindsey Blake
Art Direction & Design: Natalia Corletto
Project Management: Hope Kohler-Pinto
2024
The concept for the 2024 report grew directly from our kick-off meeting with the CEO, where we discussed the company’s successes of the year, from leasing home runs, to the best portfolio they’ve ever had. Similar to (and inspired by) the streets and avenues of NYC, each section in this book highlights how these accomplishments didn’t happen by accident but were the culmination of critical insights and seasoned ability.
The final result is a book that, true to the spirit of NYC, radiates energy and a drive for excellence. We even got to light up SUMMIT at One Vanderbilt fluorescent green for the cover photoshoot. :)
8.5 x 11 in | 24 pages
Creative Direction: David Kohler
Design Direction: Lindsey Blake
Art Direction & Design: Natalia Corletto, Sandrine Gautheret
Cover Photography: Brad Trent
Project Management: Hope Kohler-Pinto
2023
The title of the 2023 report was Let’s Go NY, and the central thesis was NYC’s resilience and recovery following the pandemic, as well as SLG’s commitment to the city’s future and its confidence in the company’s trajectory. Through an expressive grid system, bold and overlapping typography, and a couple of metallic inks (silver and a beautiful special red) featured throughout the book, this year we went for a "more is more" design approach. This annual report was designed to reflect the SLG team’s vibrant energy, and how its around the clock thinking, strategizing, and building have helped to create a better and stronger company.
The CEO was extremely happy with this book design and called it, and I quote: “an absolute stunner!”
8.5 x 11 in | 26 pages
Creative Direction: David Kohler
Design Direction: Lindsey Blake
Art Direction & Design: Natalia Corletto
Cover Photography: Max Touhey
Project Management: Hope Kohler-Pinto
2022
SLG celebrated its 25th anniversary in 2022. For that year’s report, the client wanted a book that spoke to SLG’s position at the forefront of change, and the strength and breadth of its asset portfolio. A major highlight of the report was SLG’s 25-year commitment to the Park Avenue corridor, as well as the way the company is positioned from end to end of it. We created a double-gatefold spread that functioned almost like a map of the Park Avenue corridor, showcasing SLG’s portfolio from East 22nd Street to East 58th Street. Inspired by museums and architectural books, we settled on an elegant, monochromatic black-and-white design that conveys stature and lets the photography stand out.
8.5 x 11 in | 24 pages
Creative Direction: David Kohler
Design Direction & Cover Design: Lindsey Blake
Art Direction & Design: Natalia Corletto
Project Management: Hope Kohler-Pinto
2021
The 2021 report’s central thesis revolved around NYC’s post-pandemic recovery and how SLG supported and accelerated the city’s revival; from the inauguration of SUMMIT at One Vanderbilt, an immersive art experience that quickly became a NYC landmark, through all the ways the company gave back to the community during this time. For this design, we went for a slick silver metallic background, overlaid with black-and-white typography, silhouetted photography, and an engaging visual treatment for the stats; the goal was to convey SLG’s enthusiasm to move beyond the challenges of the pandemic and embrace the exciting new opportunities ahead.
8.5 x 11 in | 28 pages
Creative Direction: David Kohler
Design Direction: Lindsey Blake
Design: Natalia Corletto, Lindsey Blake
Cover Photography: Evan Joseph
Project Management: Hope Kohler-Pinto
SL Green’s lobby at One Vanderbilt, NYC, 2026.