Mink Hollow Media
LOGO DESIGN + BRAND IDENTITY, 2021
CLIENT:
Mink Hollow Media
STUDIO:
OTTO Brand Lab︎︎︎
ROLE:
Art Director, Lead Designer
When I first started working at OTTO, the studio’s founder and creative director entrusted me with the creation of a logo and a simple brand identity for Mink Hollow Media (MHM), OTTO’s holding company. The challenge was to design a dynamic logo and brand that reflected the look and feel of OTTO's brand, but at the same time was distinctive enough to stand out on its own.
MHM's logo design was inspired by longitudinal sound waves, vibrations that travel from a source to a receiver through media such as air and water. I used this as a metaphor to illustrate the vibrant creative process and how design can convey energy and creativity in many different ways through a variety of media. The logo also alludes to mountains, as the company takes its name from Mink Hollow Road in Woodstock, New York, which connects to several peaks such as Sugarloaf Mountain and Twin Mountain.
Creative Direction: David Kohler
Art Direction & Design: Natalia Corletto
Web Design: Coco (Yuxuan) Li
Additionally, I led the art direction of MHM's landing page, designed by Coco (Yuxuan) Li, which showcases the work and creativity of OTTO’s design team.
